Hi, I'm Toms!

I’m a Product Designer with 13 years of experience building digital products across startups, agencies, and larger organisations.

My background in design, IT, and product management means I’m comfortable connecting the dots between people, technology, and business by balancing user needs, technical realities, and what the product actually needs to achieve.

I like messy problems where the answer isn’t obvious and there are more questions than answers. I’m naturally curious about how things work, so I dig in, ask questions, and bring the right people into the conversation. Then I turn what we learn into something a team can build, ship, and improve.

How I work

01
Curiosity
My curiosity has always led me to adventures. When I was 12, I deleted system files from a friend's computer trying to make room for paint drawings and Flash games and broke the operating system. Figuring out how to fix it sparked a lifelong interest in understanding how things work beneath the surface. That’s how I approach product problems. I ask questions, dig into the details, and keep pulling at the thread until I understand what’s really going on.
02
Systems
03
Collaboration
04
Judgment

Things I've built

0 → 1

Designed and launched multiple products for startups and a government service.

Developer tools

Redesigned the end-to-end hosting journey, reducing time to first deployment by 62%.

E-commerce

Redesigned the store creation experience, increasing newly verified stores by 9%.

Fintech

Designed an intra-bank payment system that reached 1 billion transactions in its first month and supported EU expansion.

AI

Designed an AI feature that analyses exercise performance and provides real-time feedback on progress.

Customer support

Designed and launched an augmented support service that helped a startup reach profitability within 10 months.

Words from colleagues

He brings a rare mix of strategic thinking, technical competency and leadership.

He quickly understood complex challenges, took the lead with good questions and proactivity, and turned ideas into practical solutions that we tested, iterated upon and finally brought to our users with positive business impact exceeding our initial projections.

Krists Tauriņš

Printify

His exceptional UX skills and ability to grasp the bigger picture consistently stood out.

His friendly and approachable personality made him a joy to work with, fostering an environment where feedback was freely exchanged, and collaboration was encouraged.

Tomss commitment to excellence and his holistic approach to design make him an invaluable asset to any design team.

Lorant Toth

Kinsta

His contributions were essential in securing pilot projects for our startup.

Toms played an important role as lead UX/UI designer during the early-stage research, prototyping, and design of a pioneering multimodal transportation mobile app.

His dedication and expertise were crucial in shaping the success of our projects.

Boris Lunoff

Iomob

Outside work
Outside work

Walks a lot

I care a little too much about sound and love collecting music for different moods. I also love going to rock and experimental jazz concerts to watching musicians shred and wonder how their fingers work. Naturally, I picked up a guitar and started making my own sounds.

Listens to a lot of music

I like long walks with good music and nowhere to be. I’ll happily walk across town for dinner or end up on a mountain just because I can. It’s how I think and clear my head.

Keeps learning

I like learning how things work, whether I’m at my desk or nowhere near one. I’ll happily disappear down a rabbit hole about almost anything that catches my attention.

Things I've built

0 → 1

Designed and launched multiple products for startups and a government service.

Developer tools

Redesigned the end-to-end hosting journey, reducing time to first deployment by 62%.

E-commerce

Redesigned the store creation experience, increasing newly verified stores by 9%.

Fintech

Designed an intra-bank payment system that reached 1 billion transactions in its first month and supported EU expansion.

AI

Designed an AI feature that analyses exercise performance and provides real-time feedback on progress.

Customer support

Designed and launched an augmented support service that helped a startup reach profitability within 10 months.

© Toms Vārpiņš, 2025

© Toms Vārpiņš, 2025

© Toms Vārpiņš, 2025