Hi, I'm Toms!

I'm a Product Designer with 13 years of experience across startups, product companies, and consultancies.

A background in IT systems and business analysis gives me an unusually practical read on technical constraints and business tradeoffs.

I like messy problems where the answer isn't obvious and there are more questions than answers. I'm naturally curious about how things work, so I dig in, ask questions, and bring the right people into the conversation.

Then I turn what we learn into something a team can build, ship, and improve.

Get in touch

Get in touch

How I work

01
Curiosity
My curiosity has always led me to adventures. When I was 12, I deleted system files from a friend's computer trying to make room for paint drawings and Flash games and broke the operating system. Figuring out how to fix it sparked a lifelong interest in understanding how things work beneath the surface. That’s how I approach product problems. I ask questions, dig into the details, and keep pulling at the thread until I understand what’s really going on.
02
Systems
03
Collaboration
04
Judgment

Things I've built

AI

I launched TabbyTab, a tool that turns audio into music notation so I can learn to play my favorite songs on guitar.

0 → 1

Designed and launched multiple products for startups and a government service.

Developer tools

Redesigned the end-to-end hosting journey, reducing time to first deployment by 62%.

Fintech

Designed an intra-bank payment system that reached 1 billion transactions in its first month and supported EU expansion.

E-commerce

Redesigned the store creation experience, increasing newly verified stores by 9%.

Customer support

Spent 10 months building an augmented support service that became a startup's main profit driver.


Words from colleagues

He brings a rare mix of strategic thinking, technical competency and leadership.

He quickly understood complex challenges, took the lead with good questions and proactivity, and turned ideas into practical solutions that we tested, iterated upon and finally brought to our users with positive business impact exceeding our initial projections.

Krists Tauriņš

Printify

His exceptional UX skills and ability to grasp the bigger picture consistently stood out.

His friendly and approachable personality made him a joy to work with, fostering an environment where feedback was freely exchanged, and collaboration was encouraged.

Toms’s commitment to excellence and his holistic approach to design make him an invaluable asset to any design team.

Lorant Toth

Kinsta

His contributions were essential in securing pilot projects for our startup.

Toms played an important role as lead UX/UI designer during the early-stage research, prototyping, and design of a pioneering multimodal transportation mobile app.

His dedication and expertise were crucial in shaping the success of our projects.

Boris Lunoff

Iomob

Outside work
Outside work

Listens to a lot of music

I care a little too much about sound and love collecting music for different moods.

I also love going to rock and experimental jazz concerts to watch musicians shred and wonder how their fingers work.

Naturally, I picked up playing guitar and started making my own sounds.

Walks a lot

I like long walks with good music and nowhere to be. I’ll happily walk across town for dinner or end up on top of a mountain just because I can.

It’s how I think and clear my head.

Keeps learning

I like learning how things work, whether I’m at my desk or nowhere near one.

I’ll happily disappear down a rabbit hole about almost any topic that catches my attention.

How I work

Curiosity

My curiosity has always led me to adventures.

When I was 12, I deleted system files from a friend's computer trying to make room for paint drawings and Flash games and broke the operating system.

Figuring out how to fix it sparked a lifelong interest in understanding how things work beneath the surface.

That’s how I approach product problems. I ask questions, dig into the details, and keep pulling at the thread until I understand what’s really going on.

Systems

The thing I’m designing is rarely the whole problem.

I like to zoom out and understand how the different parts affect one another before deciding what to change.

That means getting close to the technical details, understanding constraints and dependencies, and thinking through edge cases and what happens downstream.

Sometimes the best design decision isn’t to change the thing in front of me, but to fix what’s connected to it.

Collaboration

I don't believe design happens in isolation.

The people closest to a problem often know things I don't, so I try to get them involved early. I work closely with engineers, product people, and subject-matter experts throughout the process.

We share what we know, challenge assumptions and build a shared understanding of the problem which shapes what we can realistically build.

Good collaboration isn't about getting everyone to agree. It's about bringing the right perspectives together to make a better decision.

Judgment

Good design isn't about having the answer immediately.

It's about knowing how to make a good decision when you don't have all the information, then testing those assumptions in the real world.

I use prototypes, user feedback, data, and what happens after we ship to see what works and what doesn't. The goal is to make a thoughtful call, learn from it, and improve.

I take responsibility for making the thing better, even when the problem isn't neatly inside my job description.

Toms Varpins

Toms Varpins

Toms Varpins