I design thoughtful solutions fueled by research insights that create strategic impact.

Over the last 12 years, I've built products from 0 to 1 for Startups, implemented end-to-end journeys, new capabilities and rebrands for SaaS and Enterprise companies.

Let's build together

PRINTIFY

Tackling declining merchant activation rates

Redesigned Printify’s Pop-Up Store creation and activation processes to address declining merchant activation rates and prepare for an upcoming business model change.

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PRINTIFY

Tackling declining merchant activation rates

Redesigned Printify’s Pop-Up Store creation and activation processes to address declining merchant activation rates and prepare for an upcoming business model change.

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KINSTA

Decreasing time to deployment using smart defaults

Unified and improved the entire end-to-end product experience starting from Authentication to Deploying an application as a new user.

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KINSTA

Decreasing time to deployment using smart defaults

Unified and improved the entire end-to-end product experience starting from Authentication to Deploying an application as a new user.

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IOMOB

Product pivot informed by gathering user feedback

Designed a platform that enables users to reach their destination door-to-door by combining different mobility providers.

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IOMOB

Product pivot informed by gathering user feedback

Designed a platform that enables users to reach their destination door-to-door by combining different mobility providers.

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ADTYPE

Deeper customer insights with data visualisation

Designed a product that enables a marketing agency to asses client business data and analyse marketing campaign effectiveness.

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ADTYPE

Deeper customer insights with data visualisation

Designed a product that enables a marketing agency to asses client business data and analyse marketing campaign effectiveness.

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From paper submissions to a self-service digital portal

Businesses can now sign and submit paperwork digitally, and government administrators have a centralized platform to manage and process requests.

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From paper submissions to a self-service digital portal

Businesses can now sign and submit paperwork digitally, and government administrators have a centralized platform to manage and process requests.

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LATVIAN STATE CHANCELLERY

User testing the new unified government platform

Built and user tested a prototype for a government platform to understand if the new brand resonates with people from different slices of life.

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LATVIAN STATE CHANCELLERY

User testing the new unified government platform

Built and user tested a prototype for a government platform to understand if the new brand resonates with people from different slices of life.

See the project